1 October 2012
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BlackBerry News
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New JaredCo Survey Reveals BlackBerry Brand Loyalty

We just released results of a survey of nearly 6,000 customers using our apps for BlackBerry® smartphones. The responses show a high degree of loyalty to the BlackBerry brand.

Those surveyed include customers who have downloaded and purchased one or more of his company’s apps for BlackBerry smartphones and are subscribed to the JaredCo mailing list.  Most are from the U.S., Canada and the United Kingdom, as well as other countries where the BlackBerry App World™ storefront is available.

“At The Jared Company we design apps to make BlackBerry and other smartphones more powerful, indispensable tools in people’s lives,” said JaredCo founder and CEO Steven Kader said. “We believe the results of this survey of our customers demonstrate we’ve been on target in creating BlackBerry apps that provide BlackBerry customers improved functionality, productivity and utility in their devices.”

Nearly 70 percent of the 5,732 survey respondents said they plan to buy a BlackBerry® 10 smartphone when they are ready to replace their current BlackBerry smartphone.

About 54 percent of those who said they plan to buy a BlackBerry 10 smartphone when they are ready for a new phone said they prefer BlackBerry over other platforms, and another 19.5 percent said they would buy a BlackBerry 10 smartphone because of “appealing features.”

Of the respondents, 39.74 percent have been using a BlackBerry smartphone for the past three to five years, and 27.41 percent for more than five years.

A great majority – 68.3 percent – of those completing the survey said they prefer using a keyboard to an all-touch device, and 88.03 percent said they expect that their current apps will be available on the BlackBerry 10 platform.

Survey respondents said the most valued features of BlackBerry smartphones are email/short message service (25.01 percent), BlackBerry® Messenger (BBM™) (23.09 percent) and ease of use (20.05 percent).

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.


 

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